It’s perfectly normal for brands to try and differentiate themselves from the competition. All brands do it. But while most brands try to do by design, or by image, or by marketing, in the world of smoking accessories there is only one brand that does it entirely by technology. The brand in question and the technology in question is by no means marginal. The brand and the technology represent the first major technological innovation to have taken place in cigar cutting for almost 100 years. That brand is Shuriken. The technology is a cigar cutter that operates without causing any undue damage to either the cigar cap or the cigar wrapper. Instead of slicing the cigar, cutting a wedge from the cigar, or punching a hole into the cigar, the Shuriken cutter’s razor sharp blades insert six slits into the cap of the cigar. Genius. The result: perfect draw, no tobacco in mouth.